John Emerson

Marketing Insite

Internet and marketing consultancy

Tel: 0161 941 1362 E-mail: click here

Web site: www.marketinginsite.com

Background

Marketing Insite is a marketing agency specializing in new media and it’s integration into mainstream marketing and advertising channels. We believe we offer a fresh, pragmatic approach to Internet development.

Andrew Gardiner and John Emerson formed Marketing Insite out of frustration with the hype surrounding web site development and the lack of marketing and communications being brought to bear on projects by web companies.

The founding directors’ backgrounds are in marketing and advertising. The company aims to represent the web visitor and will assess not only how the information required is presented but also how best to interact with the visitor to provide a rich experience of the particular product and service concerned. We aim to prevent sites becoming dumping grounds for information rather than a means of one to one communication with individual customers.

Marketing Insite recognises that potential suppliers claim to be able to do anything when it comes to a web site. In reality however there are many specialists within design and site architecture, database delivery, security and e-commerce, e-mail programmes and search engine delivery. To say nothing of site traffic research and development and target audience reach. Most importantly we take the project on and have the ability to manage the development of the content (the really important bit!) working alongside the technical people.

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